Engadget Cares: save us from Apple's groundbreaking, developer-shackling App Store

It's not hard to argue that the App Store's inspired success for the mobile software world, with over 100 million programs downloaded on only a few million phones in just a matter of months. Palm, Nokia, Microsoft must all be simmering (and understandably so). But Apple, if you're having trouble getting buy-in from passionate developers with a serious creative vision for iPhone apps beyond the dozens of me-too calculators and to-do lists -- and you know you are -- the writing's on the wall, and you're the one who put it there.
But it's not just about the draconian SDK agreement (which we'll get to in a minute), or the uncertainty that runs through every developer -- large and small -- as they wonder whether you'll give the all-important thumbs-up to the app they've just invested all that blood / sweat / tears / money into (we'll get to that, too). What seems to the rest of us like nefarious intent may simply be Apple coming to grips with its own successes by reacting with the same kneejerk response it plies to most everything else: control and micromanagement.
Let's rewind for a moment though, and go back to what Steve said at this Spring's iPhone roadmap event, where the SDK was introduced for the first time. As Steve's introduction reached its crescendo, he excitedly declared, "The developers and us have the same exact interest, which is to get as many apps out in front of as many iPhone users as possible," but "there are going to be some apps we're not going to distribute: porn, malicious apps, apps that invade your privacy..." The slide listed "malicious," "illegal," "porn," "privacy," "bandwidth hog," and "unforeseen." Ah, your app that it will be approved.
Now, if you want to do the right thing -- the thing that may ultimately keep you out of some grumpy developer's class-action lawsuit, the thing that will take away Android's biggest consumer appeal right now -- you'll simply stop filtering apps based on content, and only look for the kind of code Steve specifically promised to protect users against in the first place: grossly buggy and broken, malicious, or otherwise evil. I'm not exactly convinced of the latter's likelihood, but closed market or open, at a certain point this whole thing becomes about consistency and reliability, and right now you've got neither to wave in your defense, Apple.
In the meantime, groups like the iPhone Dev Team will continue to carry the torch for jailbreaking, hacking, and unauthorized app development. Hell, jailbroken development will even likely gain steam as increasing numbers of users can't find enough apps of any real utility on the official App Store. Even big companies like Sling Media have taken to working around the walled-garden. So here's to doing good by all the those willing to invest in your platform, and to the simple kind of change that Apple, as a company, can make today if only you think a little harder about tomorrow -- and everyone living in it with an iPhone or iPod touch.

[ Via: Engadget ]
[ Tag: app store, apple, AppStore, engadget cares, EngadgetCares, features, iphone, software ]